BravoKids
Packaging Design
Packaging translation and design contributing to the North American expansion efforts of the established child toy brand.
Tools
Adobe Illustrator, Adobe Photoshop
Role
Translate and replace packaging text from Chinese to English and French, modify packaging designs further as needed.
Project Overview
I was recruited by BravoKids to facilitated their expansion efforts by creatively reworking established product packaging in Adobe Illustrator to align with North American market standards. During my time with BravoKids I was able to effectively translate exterior packaging and contents (including short stories and instructions) from Chinese to English and French ensuring the designs adhered to Canadian bilingual language regulations. I also was responsible for modifying other visual elements, such as the illustrations as I saw fit.
Process
Translation:
I followed a methodical process while translating and rework packaging. To kickstart the design process, I leveraged the Google Translate camera functionality, translating the original Mandarin text into English, serving as a foundation. Next, I used my own creative judgement to adjust the text to ensure it suited a young audience in both English and French. To compliment my intermediate french language skills I employed ChatGPT's artificial intelligence while translating to verify accuracy.
Design:
Once the linguistic aspect was perfected, I systematically replaced all Mandarin content with the appropriate English and French translations that I had meticulously crafted. After this was complete, I dedicated time to refining the packaging's visual elements, skillfully applying design principles such as visual hierarchy, contrast, whitespace, proportion, and composition. This comprehensive approach allowed me to create engaging toy packaging designs that are not only eye-catching but also effectively convey the essence of the product to diverse audiences.
Brand Identity:
I prioritized maintaining BravoKids established brand identity throughout my creative process. This included aligning with the unique visual elements, color schemes, and overall aesthetic that defined the brand. By adhering to this brand identity, I ensured consistency across the product range and reinforced brand recognition among consumers. This approach not only catered to the target audience but also upheld the brand's essence, resulting in cohesive and memorable packaging designs that would make a lasting impression in the market.
Takeaways
While completing work for BravoKids I had to develop an extremely organized process. When I first took on this project I felt I was working inefficiently. I was wasting a lot of time going back and forth between the original designs, google translate, my redesigns, communicating with the client and sending finished material for review to the client. I adjusted my workflow to follow a meticulous step by step process and created a spreadsheet to track and communicate my progress with the client. By following and repeating this workflow I was able to make better use of my time and enjoy my time working on this project more.
